Hatfield is western Canada’s leading environmental consultancies. The organization provides multidisciplinary services in environmental and social sciences to advance sustainable developments in Canada and internationally (Hatfield, 2025). Founded in 1974 by Chris Hatfield, the organization has recently celebrated its 50th anniversary and has grown into one of the largest independent environmental companies in Canada, employing over 250 individuals with 6 nation-wide offices and 2 international offices. With a focus on high quality, impactful, and ethical work, Hatfield is recognized for their innovative science-based approach to solutions that address the needs of their clients (Hatfield, 2025). The organization seeks to create a healthier planet by advancing sustainable developments that support thriving ecosystems and its communities, where people and nature can flourish harmoniously. 

With Hatfield’s background, their target audience can reach a widespread amount of people. Many Canadians know of Chris Hatfield as he was a prominent figure in the early 2010s when he deployed into space for 5 months. Younger generations know of his work, allowing them to follow with his other initiatives over the last decade. Those who are interested in supporting the global climate, no matter the age range, could be considered when taking target audiences into account. However, Hatfield should continue reaching out to younger generations in school settings to educate them on the world around us, as Chris Hatfield has done, which would allow for younger generations to be informed from a young age and carry this knowledge with them as they grow. Those in their early 20s, specifically those with science backgrounds or an interest in the current climate, may also be curious of Hatfield’s initiatives as an organization since these are the individuals who will create the future and make the change Hatfield wants to see.

With the age of technology being at an all time high, Hatfield could reach out to these target audiences through social media pages. The most popular site, TikTok, has the ability to promote content to nearly anyone who owns the app making it an appropriate platform to promote the organization and their initiatives. Educational videos and the exposure of their work can be broadcasted to, hypothetically, the world. Further, implementing in school sessions with the employees of Hatfield can ensure their organization is being seen. Informational activities and presentations can be brought into any school level to teach a range of students about the world around them and how Hatfield is making a difference everyday. 

To measure the success of the campaign, a few methods can be taken into consideration. Tracking the website traffic can be looked at once different events, ads, informational videos, etc, are presented to the general public to see whether they are taking their own initiatives to learn more about Hatfield projects and their impact. As well, emails can be sent out if in school sessions are taken up. For instance, if a younger grade participates in a session, an email can be sent to the teacher to provide feedback and possible lessons that can take place to ensure the information provided by Hatfield remains with the students. That same email can be sent to older grades to receive direct feedback from the students themselves. If a TikTok page is created, a click-through rate can be tracked to see who engages with the site and how often these interactions are taking place. With an online space as well, feedback can be instantly received from the general public.